Posts offers users a one-click incentive to learn about, buy or sign up for a product, service or event. Posts gets information in front of those people at the right time. Why wouldn’t you try it? Most Purchase Research Starts in a Search EngineĨ1% of shoppers conduct online research before they make a purchase. Think of it as a Facebook post, but with a much wider reach. Using Google Posts to promote your business in organic results pages costs nothing. Not every business will have a use case for it, but the ease and simplicity of setting up Posts encourages experimentation and testing to see what works for your company. Google Posts are a quick and easy way to enhance the experience for people that are searching for your business. Announcements such as “Open late this Saturday” or “Special guests this week!”.
Product updates such as new merchandise.Offers/specials such as sales and coupons.Events such as a brunch band or an in-store session.Posts can be used to share a variety of information like: These cards are great for promoting timely content to customers at the right time and are managed through an intuitive interface inside of Google My Business and can be added for each business location. Google Posts are small cards that appear within the knowledge graph in Google Search Engine Result Pages (SERPs) when users search for your business. Share events, products, and services directly in Google Search and Google Maps with Google Posts, created through Google My Business.
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